Marketing - Digital Marketing
My client, a leading manufacturer & distributor of precision engineering products are seeking an experienced Digital Marketing Coordinator to plan, execute and optimize all of theironline marketing efforts. The ideal candidate will have a passion for all things marketing and technology. Key Responsibilities: Assisting in the formulation of strategies to build a lasting digital connection with customers and other stakeholders. Launching optimized targeted online advertisements to increase brand and product awareness. Creating (with support from Products Managers and Marketing team) and uploading content in our CMS. Planning and monitoring the ongoing company presence on social media (LinkedIn, Twitter…) to increase company and brand awareness. Defining and implementing tactics to improve our SEO efforts (keywords, image optimization etc.) Preparing online newsletters and promotional emails and organizing their distribution through various channels. Managing email distribution lists including new subscriptions, opt-outs and bounce backs. Providing creative ideas for content marketing and update website. Collaborating with designers to improve user experience. Monitoring performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) Acquiring and communicating insight in online marketing trends and keep strategies up-to date. Assist marketing team in maintaining partnerships with media agencies and vendors. Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums. Assisting marketing team in developing and integrating content marketing strategies. Supporting the marketing with coordinator generation activities. Skills and qualifications required for role: Strong written communication skills for producing high quality content; Attention to detail and accuracy. Ability to work independently and flexibly. Capability to prioritise and work across multiple projects. Excellent team work skills. Organisational skills with ability to deliver a high volume of quality work. Creative skills for contributing new and innovative ideas. Ability to work well under pressure and meet deadlines. Analytical mind set and critical thinking. Knowledge of existing and emerging social media platforms. Excellent understanding of digital marketing concepts and best practices. Understanding and experience with social media, Google AdWords. Knowledge of and reporting key digital marketing metrics. BSc/BA in marketing, IT or relevant field. In addition, you need to be able to demonstrate excellent IT skills, including the use of: Microsoft Office. Knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) Hubspot or other inbound marketing tools. Adobe Creative Cloud, and SEO analysis & tools.
35 days ago